Our Story

We believe we can all make a difference

Jalu Swim

Your ultimate luxury swimwear brand. From supportive bra sized swim tops, to flattering modern one pieces. Jalu’s ideal customer is a woman that values quality, versatility, exclusivity and comfort. We strive to deliver classic timeless designs while only utilizing top quality high end textiles.

We had a vision

When we initially thought of creating a swimwear brand, we wanted to tackle two major points in the industry, sustainability and body positivity. We wanted to create a brand that caters to all body types and allows us women to feel sexy and empowered by embracing ourselves and Mother Earth with eco-conscious decisions.

The story so far

At JALU we create long-term value by taking into consideration how we operate in the ecological, social and economic environment; creating quality swimwear with our planet's and ocean's well-being in mind. 

The fun is in the process

We are always in the pursuit of quality and perfection in everything that we do!


Jalu Fabrics

Our swimsuits are made from bottles collected within 50km of coastlines in countries or areas that lack formal waste or recycling systems.

Created for moisture management, thermal regulation, antimicrobial, UV protection, stretch, water resistance and enhanced softness

Recycled Polyester Spandex is perfect for swimwear while also helping keep our planet and waters clean.