In recent years, sustainability has become a buzzword and turned a few heads. Just as consumers today are taking a closer look at the food they consume and the chemicals they put into their bodies, they are also shifting their purchasing decisions to create a cleaner environment through the clothes they wear.
Today, professional woman are savvier than ever and not only pay attention to the quality of their garments, but also the entire supply chain, production processes, and product afterlife. They are more aware that a hang tag using the word “sustainable” does not mean the retailer is using clean processes to develop that garment.
One of the biggest culprits in the fashion industry is “fast fashion,” or clothes made cheaply to meet demands for the hot new styles. However, fast fashion is putting our future planet at risk.
That's why at JALU we create long-term value by taking into consideration how we operate in the ecological, social and economic environment; creating quality swimwear with our planet's and ocean's well-being in mind.